Monster Energy




Package + Poster


Design

PROJECT:
Create a new and effective consumer product design for Monster Energy, as well as a series of two ads for this new product.



Monster is an energy drink for young adults, interested in stylish and fancy activities, such as extreme sports enthusiast, game players, and hip-hop lovers. The illustration of the monster hands damaging the can presents both the beverage's name and the power of Monster Energy. Echo to the product, the posters use the concept "Bring out the MONSTER in you". All the characters' hands turned into monster hands.

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