Welcome to Winnipeg
Booklet + APP
Welcome to Winnipeg is a project created for new Chinese immigrants, including a handbook and an app about the very beginning process of landing in both English and Chinese. It helps them start a new life in Winnipeg with a friendly, gentle, positive, welcoming, and professional tone. Beautiful scenery, warm colours, curve lines and soft words are all used.
Mobile can be used anytime, anywhere, so this app designed for both pre-arrival and post-arrival. It organizes by the timeline and checklist and different from the handbook, which is arranged by category and only has the procedures after landing.