Lights of the North

Event Campaign

This is an event campaign for a Winnipeg local festival “Lights of the North”, focus on the brochure, map design, billboard, poster design, and social media promotion.

Lights of the North 2018 is the largest Canadian lantern festival for celebrating Canada-China Year of Tourism. The red colour and illuminated photos highlight the event theme. Different topic promotions use different relative images to keep the uniqueness of each poster and unity of the whole campaign.

Besides the design, I also took photos for their event photo book, promotional posters, Instagram and Facebook account. Some of the photos also were selected by some of Winnipeg’s English and Chinese magazines.