Chic Serif

Typeface Design

Chic Serif is a stylishness and elegant typeface for the fashion industry, specifically for fashion branding and magazines. Different from the nineteenth century’s luxury style and twenty century’s modern style, fashion in the twenty-first century is more focused on conciseness and comfortable. Chic Serif is inspired by the current fashion trends of clothes, which are neutral, casual, and refinement.

PROCESS + FONT LIST

PRINTOUTS + PROMOTION

PRODUCTIONS